aesthetics industry trends

Aesthetics Industry Trends: Why Laser is Here to Stay

4 July 2024

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In this post:

  • Explore how the aesthetic industry, now valued at £3.6 billion, has evolved post-pandemic, largely influenced by Gen Z’s changing beauty standards.
  • Dive into why laser treatments meet current aesthetic industry trends and demands for inclusivity, “prejuvenation,” and natural, needle-free solutions.
  • Understand the key advantages of laser treatments, including their cost-effectiveness, speed, safety, and the minimal downtime.
  • Learn about the significant role of social media in shaping consumer perceptions and demands within the aesthetics industry, driving interest in advanced, non-invasive treatments like laser skin resurfacing.

In the aftermath of the pandemic, the aesthetics industry has witnessed a remarkable transformation. Though earnings took an initial dip, profit now soars beyond expectations, reaching an estimated £3.6 billion in the UK alone.

But what is the reason for this growth? Many credit Gen Z. Their recent emergence as big players in the aesthetics industry has brought about a shift in consumer demands. The younger generation’s beauty preferences and ideals are reshaping how aesthetic treatments are both publicly perceived and delivered in-clinic.

One of the core treatments that meet the changing demands of this industry is laser skin resurfacing. Laser devices are growing in popularity not just for their impressive efficacy but for their alignment with modern customer demands.

This post is part three of our three part series on laser skin resurfacing. Part one is a comprehensive overview of laser skin treatment. Part two discusses the different types of lasers in more detail.

laser skin resurfacing before and after
Nd:YAG Laser Before and After

Laser Meets the Demands of Modern Customers

Trend #1: Inclusivity

Inclusivity is no longer an industry buzzword but a legitimate consumer expectation. With emerging laser technologies, the limitations of traditional lasers are becoming a thing of the past.

While older laser technologies provided unbeatable rejuvenation benefits, they have long excluded darker skin types. This is because the risk for post-inflammatory pigmentation and scarring is higher in those with darker tones.

But laser technology has since evolved to mitigate these risks.

Now, modern lasers like the Erbium YAG or fractional laser can treat all skin types, ensuring everyone has access to the transformative benefits of laser treatment.

There has also been growing male interest in aesthetic treatments. Male patients have especially gravitated towards laser skin resurfacing because of its proven effectiveness and minimal downtime. There is no gender-based stigma like there is with Botox or filler, which might be more daunting treatments. Treatments that focus on improving the skin are much more palatable.

Trend #2: Prejuvenation

The concept of “prejuvenation” is rapidly catching fire among younger generations who prefer preventative treatments rather than corrective.

Laser devices are at the forefront of the prejuvenation movement because of its ability to naturally produce collagen and elastin. Unlike older generations, Millennials and Gen Z are aware that if they start laser treatment early, it prevents the need for more invasive surgeries or injectables in the future.

Not all patients are interested in Botox and filler, which makes preventative treatments like laser skin resurfacing or chemical peels an integral part of any aesthetics practice. Laser allows clinicians to target a market they wouldn’t otherwise have with an injectable-exclusive practice. With the rise of prejuvenation, it’s never been more important to invest in skincare-based treatments.

Trend #3 Natural & Needle-Free Solutions

The aesthetics industry moves fast. Treatments like BBLs or buccal fat removal have gone in and out of style in the blink of an eye. This causes many to turn to natural and needle-free solutions.

Laser treatments provide significant improvement in skin texture and tone without the need for more invasive treatment options. This is especially appealing to patients who want visible results but are have hesitations towards introducing foreign substances in their bodies.

While fillers and Botox are still wildly popular, we’re noticing an increase in patients looking to naturally enhance their natural features rather than drastically altering them.

Key Benefits of Laser Devices

Speed & Convenience

One of the standout features of laser skin resurfacing is its speed and convenience. A treatment that’s currently taking the industry by storm is the “lunch break treatment”: short, thirty minute appointments that allow patients to return to their daily activities immediately with zero downtime.

Non-ablative treatments like the Nd:YAG laser can be completed in this time frame, making it a great option for busy patients seeking effective but fast cosmetic enhancements. There’s never been greater demand for treatments that can fit into busy schedules, and non-ablative lasers provide just that. But rest assured; while these lunch break treatments are quick, they do not skimp on results.


Laser devices are cost-effective for both clinicians and patients.

After the initial payment of the laser, it has a low operational cost that is desirable for many clinicians. The only price is your energy/electricity bill. All other earnings from the laser are 100% yours. This is a key benefit to aesthetic devices and makes lasers a smart investment for any aesthetic practice.

Laser skin resurfacing is also a cost-effective treatment for patients. For the price of a single laser session, patients get treatment for an array of skin concerns, from fine lines and wrinkles to hyperpigmentation and scarring. Patients will no longer have to invest in multiple treatments when laser can do it all.

Safe, Dependable Results

A big draw of lasers for both clinicians and patients alike is the safety profile. Complications are less likely with modern lasers than with popular injectable treatments. This is because of the precision laser technology offers and its ability to alter settings according to individual needs. Laser is also easier to administer, making clinician error significantly less likely.

When the safety of laser devices is combined with its proven efficacy, it’s difficult for patients to say no to this game-changing treatment.

The Role of Social Media

Social media has played the biggest role in shaping both consumer perceptions and demands in the aesthetics industry. After all, one of the major aesthetic concerns of the last decade is looking good in selfies.

Many patients come into their first consultation already having some knowledge of different treatment options, and many get this information from the influencers and aesthetic practitioners they follow on social media platforms. The rise of skincare and self-care influencers also promotes the increasingly popular less-is-more mindset when it comes to beauty.

Social media platforms like Instagram and TikTok have created a community of consumers who are well-informed and more deeply understand the importance of quality and safety than previous generations.

laser treatment

Laser Skin Resurfacing: What Next?

If you’re looking to get laser treatment, there has never been a greater time than right now. Laser technology has evolved to become safer and more effective than ever before. It’s the aesthetic treatment that produces guaranteed results that is sure to fit seamlessly into your busy schedule.

At our aesthetic clinic Smileworks Liverpool, we use the game-changing Aerolase laser system, which consists of two lasers: an Erbium YAG laser and a Nd:YAG laser. These lasers are at the forefront aesthetic innovation and give you results you’ll love.

Ready to explore how laser skin treatment can help you unlock your most confident self? Get in touch today, and we can schedule your consultation with our experienced laser technician.

If you’re a clinician, remember that staying ahead in a rapidly evolving industry is the key to growth and success. Incorporating laser devices in your practice is just one way of doing so. Another way is through continuous education.

Allow us to introduce the Smileworks Aesthetic Training HUB – an esteemed aesthetic training centre based in the UK. We pride ourselves on our wide range of online and hands-on courses tailored for every skill level. Whether you’re taking your first steps into the world of Botox and fillers, or you’re an advanced injector aiming to master facial ultrasound techniques, we have the expertise and courses to suit your needs.

Embrace the prospering world of aesthetic medicine. The HUB provides you with all the right training and guidance you need to succeed. Take control of your professional journey and step into a future filled with endless potential and opportunities.

Join us at the HUB. Let’s shape the future of aesthetic medicine together and ensure safe, effective, and transformative results for every patient.

Want to try out our courses before committing? Take advantage of our free trial for a taste of what learning at the HUB is like.


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